New Designer Fashion

Rocawear Jay Z

Rocawear is an urban clothing empire that has rocked the fashion world for over a decade. The brand represents a global lifestyle that was launched off the astonishing success of Shawn “Jay-Z” Carter. His popularity as an artist was conducive to Rocawear’s appeal to the urban audience. Although the company’s genesis sprouted from hip hop music, Rocawear has created a culture way beyond the music realm. They initially targeted the domestic urban customer but their styles have pushed far beyond the core urban culture and out to international borders. The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea. Rocawear clothes has augmented its brand to develop children’s lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men’s loungewear, ladies shoes watches and sunglasses.

The Rocawear empire clothing line has incorporated an international style and impulses into their designs which has caused the company not to be limited to customers only in the United States but exploding outside of the borders. The company also has offices in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea.

Rocawear’s empire growth and successes have been phenomenal. The company reflects the taste of today’s urban fashion savvy consumers and has made its mark in hip-hop history by becoming one of the top destination brands by producing high quality designs at an affordable price.  The focus of the company is to provide clear innovation in production, application and design of their products.

Jay-Z , the driving force behind the Rocawear empire, has established himself as an entrepreneur that has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean “Diddy” Combs.  Jay-Z’s empire includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. Roc-A-Fella also distributes “Armadale,” a Scottish vodka, in the U.S. Jay-Z is a part owner of the New Jersey Nets NBA team, He also co-owns The 40/40 Club, a New York sports bar, and has a line of Reebok sneakers called The S.Carter Collection. The Rocawear sneaker collection still holds the record for the fastest selling Reebok shoe in history and made him the first non-athlete to have a signature line of sneakers. In addition to Jay-Z’s acclaim as an entrepreneur, he received the GQ’s International Man of the Year award.

Rocawear Empire

Rocawear was founded by Shawn “Jay-Z” Carter. The Rocawear clothing line is said to represent a borderless and global lifestyle. Roc-A-Fella Records served as the launch pad for the clothing line to get started.

The clothing line of Rocawear has created a culture way beyond the music realm. The focus of the company is to provide clear innovation in fabrication, application and design of their products for the customers. The brand has paid clear attention to detail and what the customer wants in clothing and style. They initially targeted the urban customer but their styles have pushed far beyond the core urban and out to everyone. Today, Rocawear empire is a dynasty with their successful clothing line of ten years in the making.

The annual retail sales of the company have exceeded beyond over $700 million. The range of customers is wide for the preference of the dominant apparel provided by the company. The clothing line was inspired by an urban aesthetic from young men’s sportswear. The brand has expanded far beyond this realm into creating a children’s clothing line, a junior’s line, socks, purses and belts, and more. They also have a big & tall line for people who are larger and need the bigger fitting clothes. This line does very well because most big & tall don’t have much to choose from when it comes to clothing in style like Rocawear. The company also manufactures and creates headwear, jewelry, shoes, watches, sunglasses, footwear, and women’s clothing. They have grown substantially in the past ten years and are very successful today.

Rocawear believes in producing a product that is of fine quality but of which the consumer can afford. Their products are affordable for everyone which is why they are doing so well.
The Rocawear clothing line by Jay-Z is hip and creates the pulse in style and what people want to find in clothing today. The clothes are comfortable to wear and they match any style for everyone.